Talking Sport & Tech Podcast

The Talking Sport & Tech podcast gives you a glimpse into the lives of inspiring leaders and entrepreneurs from the sport and physical activity sector.

Hosted by Milly Pelmore and Alex Zurita from Sport Tech Hub, powered by London Sport, this podcast brings together leaders and innovators in the sports and technology sectors.

Through these motivational and uplifting conversations, we’re finding out what really makes these leaders tick, exploring their growth stories, sharing learnings and driving the adoption of technology as a tool to increase physical activity levels in London and beyond.

Ep.1 Huw Edwards, CEO, ukactive

The first episode of Talking Sport & Tech features Huw Edwards, CEO of ukactive, the not-for-profit health body with a mission to get More People, More Active, More Often. 

Alex and Milly chat to Huw about pushing the government for political will behind the sport and physical activity sector, his ‘team-first’ mentality as a leader, and his vision as to how technology can weave into the traditional sport and physical activity sector to make more people active, and ultimately transform their lives.

Ep.2 Born Barikor, CEO & Founder, Our Parks

This episode features Born Barikor, the hugely successful CEO and Founder of Our Parks, which provides free group exercise in parks and outdoor spaces, working in partnership with local authorities.

Alex and Milly chat to Born about his journey as a founder, the determination to break down barriers to exercise and physical activity, the true meaning of a ‘community’, his advice to other founders in the sector, and his vision of getting 1,000,000 ‘Parkers’ fit by 2025.


Ep.3 Lisa Wainwright MBE, CEO, Sport and Recreation Alliance

This episode features Baz Moffat, Co-Founder of The Well HQ an expert women’s health and performance collective with a vision to change how we educate, engage, and train women in sport, health and life.

As former Team GB rower, Baz discusses her mission to revolutionise the sport and physical activity sector to support women to unlock their true potential. Baz also shares her learnings in surrounding yourself with a team with diverse knowledge, skills and experience than you, all the while sharing the same vision.

Ep.4 Baz Moffat, Co-Founder, The Well HQ

This episode of Talking Sport & Tech features Lisa Wainwright MBE, CEO, Sport and Recreation Alliance, the umbrella body for sport and recreation in the UK. Lisa was appointed CEO of the Sport and Recreation Alliance in 2019 and received an MBE in the 2021 Queen’s Birthday Honours for services to sport.

In this episode, Lisa reflects on her career, the power of sports communities, her view of diversity and innovation in the sport and physical activity sector, and her philosophies as a leader.


Ep.5 Hana Sutch, CEO & Co-Founder, The Well HQ

This week’s episode features Hana Sutch, Co-Founder and CEO at Go Jauntly, a multi-award winning walking, wayfinding and nature connection app.

In this episode, Hana speaks to Alex and Milly about her mission to help more people get active through unlocking hidden gems in green spaces in the UK, her journey as a founder and the challenges she’s faced in the male-dominated tech industry when it comes to fundraising, and her experience of leading a social impact business. 

Ep.6 Tim Hollingsworth OBE, CEO, Sport England

In this episode, Alex chats to Tim Hollingsworth OBE, CEO at Sport England, the agency responsible for delivering sport and physical activity at community level across England. Tim reflects on his career to-date and where he sees the sport and physical activity sector heading into the future.

For seven years prior to his role in Sport England, Tim was Chief Executive at the British Paralympic Association, the National Paralympic Committee for the United Kingdom. He also served as Secretary General for ParalympicsGB at four Paralympic Games. Tim reflects on his time working through the London 2012 and Rio 2016 games, the impact that it had on his career, and the legacy these profound events have had on the sport and physical activity sector in the UK.