Street Tag to enhance fan experience at the YONEX All England Open Badminton Championships

Sport Tech Hub alumni, Street Tag, has partnered with Badmington England to pilot a new project that drives fan engagement through physical activity and technology.

More information can be found in the press release below.

Street Tag is delighted to be working with Badminton England for the YONEX All England Open Badminton Championships taking place in Birmingham from 11th to 15th March 2020. All ticket holders for the championship in March can now join the Street Tag “Badminton Championship” leaderboard to start your Warm Up and tagging towards the championships.

There are a number of prizes to be won ranging from exclusive championship bags, hospitality tickets, signed posters from the players and many more. Badminton fans can now use the app as Warm Up to the championships, throughout the week to win prizes and engage with sponsors at the championships, and post the championships.

Street Tag is encouraging Badminton fans, their family and friends to get active, by walking, cycling or running to Warm Up towards the championships in pursuit of Badminton virtual tags. 

Participants cam download the app onto their phones (Play Store or App Store) to track down the tags and collect points, competing with each other or as teams. 

Badminton fans around the world can create tags all around them in their various communities too.

Rob Short, Senior Marketing Manager for YONEX All England Badminton Championships, explained: “The YONEX All England Open is delighted to be working with Street Tag ahead of the return of the tournament next month.

We might be the oldest and most prestigious badminton tournament in the world, but we strive to be cutting edge wherever possible, particularly digitally. Working with Street Tag certainly contributes to that goal.

We also believe that this will make the fans’ experience even more rewarding at the event. We can’t wait to welcome guests to the 110th All England in a few weeks’ time.”

Seun Oshinaike, Founder of Street Tag, said: “We are excited to be designing the future of fans engagement with YONEX All England Open Badminton Championships powered by fans physical activities and movement at the tournament”

For more information on Street Tag, visit, and find Street Tag on the Play Store, App Store, Twitter, Facebook and Instagram.

Patrick Colbeck

Program Lead
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