Report shows positive human and economic impact of Sport Tech Hub

A new report, published today, shows that in the three years since its launch, start-ups supported by SportTech innovation programme, Sport Tech Hub, have helped more than 130,000 Londoners access physical activity in the capital. 

Surveying of 31 start-ups and early stage tech companies that have been through the Sport Tech Hub programme since 2017 has further shown that start-up founders have been given access to more than 3,000 hours of training, development and support, and that more than £4m of funding has been raised by businesses backed by Sport Tech Hub.

The report, which looks back at the first three years of the ground-breaking London Sport backed innovation programme, also highlights the increased level of partnership between tech businesses and physical activity and sport organisations. In total, 37 individual pilots brokered between the traditional sport sector and tech start-ups are identified as part of efforts to help bolster the impact of technology and innovation in combating physical inactivity in the capital.

Originally announced in 2016 at the landmark Sport 2.0 – The Digital Revolution Continues conference, Sport Tech Hub marked the introduction of the first physical incubator programme dedicated to early-stage SportTech innovations working to increase participation in physical activity and sport. 

Since announcing its first cohort of start-ups in 2017, Sport Tech Hub has built an enviable roster of partners and mentors including Loughborough University London, Fieldfisher, PwC, Sport England, London & Partners, ukactive and the Mayor of London.

Photo showing partners that have supported Sport Tech Hub to date

Alex Zurita, London Sport’s Specialist Advisor – Tech for Participation, said:

“We established Sport Tech Hub to address a gap in our sector and to create a bridge between traditional physical activity and sport, and the incredible innovation taking place in the technology industry. Looking back at the past three years, I think we can be really proud of all we’ve achieved – not least in supporting the development of more than 30 incredible tech ventures, all of which have shown real dedication to helping people to get more active across the capital.

“Of course, we couldn’t have done this alone, and I’m immensely grateful for the support of all our programme partners, our network supporters and our community of expert mentors.

“As this report shows, the first three years of Sport Tech Hub have seen real advances in the relationship between sport and the start-up community. We’re now determined to make sure this progress continues in the years to come, starting with the fourth cohort of Sport Tech Hub start-ups.”

Patrick Colbeck, Sport Tech Hub’s Innovation Manager, said:

“In the last three years we’ve seen first-hand just how powerful technology can be as a means to support physical activity. 

We’ve worked with start-ups who have removed barriers to active travel, gamified physical activity and used data to motivate and support people to be more active.
This report is a testament to the work, effort and support put in by everyone in our community and the perfect foundation for us to continue to evidence impact and drive the technology for participation agenda forward.”

“Sport Heroes was part of the first ever Sport Tech Hub cohort, the support received by being part of the innovation programme and since has enabled us to establish our business in the UK while critically understanding the physical activity and sport landscape in the capital and beyond.

With the pandemic disrupting participation habits and levels, we share Sport Tech Hub’s vision in terms of addressing this by continuing to support individuals and organisations with tech solutions that can connect them to others, eradicate barriers to participation and make the most of the benefits that come from in our instance cycling and running.”

Montserrat Alonso, Sport Heroes’ International Business Development

“Sport Tech Hub has been vital to launching TeamSportz, it enabled us to validate our initial assumptions, develop our proposition so it is relevant to the physical activity and sport sector, while partnering with London Sport has enabled us to reach community and grassroots clubs across the capital. We couldn't have asked for more.”

Francisco Baptista, TeamSportz’s Founder

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Patrick Colbeck

Innovation Manager
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