Sport Tech Hub to host opening keynote at the Fit for the Future Convention

Sport Tech Hub are to host the opening keynote session ‘changing the game with technology’ at the Sport and Recreation Alliance’s flagship learning and training event, the Fit for the Future Convention, which takes place on the 6th April.

The event, to be staged at Millennium Point in Birmingham, has a focus on helping the sport and physical activity sector to embrace technology.

Opening the conference, Head of Sport Tech Hub by London Sport, Alex Zurita, will be joined on stage by Ben Wilkins, co-founder and CEO of Good Boost, and Andrew Power, Water Wellbeing Specialist at Swim England, to discuss how sports tech ventures and social enterprises can work together with governing bodies, local authorities and sporting organisations to deliver accessible solutions to the problems we’re facing as a sector, encouraging more people to become and stay active.

Moderated by Accelerator and Operations Manager at Sport Tech Hub, Milly Pelmore, the panel discussion will explore the positive impact that Swim England have seen on their Water Wellbeing programme, through working with Good Boost. As well as this, they will discuss the power that tech, data and digital communication play in people’s lives, and the need for the sector to embrace this digital revolution, through partnering with technology ventures.

Ben Wilkins, CEO of Good Boost said:

“There are huge potential benefits to start-ups working with established NGBs, from funding, revenue and most importantly impact, however it’s critical that there is alignment of shared goals and mutually beneficial outcomes planned into any good partnership.

 Working with Swim England has resulted in Good Boost having a stronger unified proposition for aquatic health & wellbeing, which is far greater than the sum of the parts that Good Boost or Swim England could have individually delivered”

Andrew Power, Water Wellbeing Specialist at Swim England said:

“Working in partnership with Good Boost has allowed Swim England to be at the forefront of the development of what is a world-leading aquatic rehabilitation application with accompanying technology that we simply could not have progressed alone.

The expertise of the Good Boost team combined with the ability to leverage our relationships and influence within our sector, have allowed us to bring this life-changing product to market and also be well positioned to scale up in realisation of our joint aims to improve health and wellbeing.”

Aimee Palmer

Communications Officer
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