INNOVATION PROGRAMME

Our Partners

Sport Tech Hub works with corporates, universities and government organisations to utilise technology to tackle physical inactivity. Our partners contribute more than money. Their ideas, volunteer power, in-kind support and more are helping us move the needle and defeat one the biggest societal challenges inactivity. 

Ben Cole

Head of Strategic Projects, Loughborough University London

“We at Loughborough University London are delighted to be able to continue working with Sport Tech Hub and support the start-ups connected to Sport Tech Hub. We are passionate about enabling companies and individuals to grow and succeed."

Logo of Decathlon

Delphine Mazillier

CSR Leader

“We know that regularly staying active does wonders for our physical and mental wellbeing. We also know that there are too many barriers currently preventing a large proportion of the UK public from doing so. That’s why we’re absolutely delighted to be partnering with London Sport’s Sport Tech Hub to encourage more people in London, and beyond, to reap the benefits of sport through innovation, tech and community. At Decathlon, it’s our mission to make sport accessible to the many, so we look forward to working closely with London Sport who clearly share the same goal.”

Our Mentors

Our innovation programme is supported by global experts in the SportTech, physical activity and start-up sphere.  

ANDREW GILLIGAN

Head of Research & Insights at City Football Group

NICKY AFFLECK

Strategy & Growth Consultant at NA Consultancy Services
Photo of Shahin Lauritzen

SHAHIN LAURITZEN

Founder & CEO at Holodia
Daniel Silva

DANIEL SILVA

Entrepreneur & Investor at YNN Ventures

TRACY DEFORGE

Founder & CEO at The Players' Impact
Lenka Istvanova

LENKA ISTVANOVA

Senior Consultant at Seven League
Ben-Cole

BEN COLE

Head of Strategic Projects at Loughborough University London

RHIAN HORLOCK

Strategic Programme Manager at Versus Arthritis

LINDSAY WINGATE

Managing Director at New Momentum

ANDREW BALERDI

Head of Marketing and Sales at detoxpeople

ANDREW HICKS

European Advisor at Stack Sports

ISRAEL SOTONWA

International Growth at VIPR

CATHY WHITE

Founder & Director at CEW Communications

EMMA POTTER

Marketing Manager at Mediablaze

PAUL BUTTON

CEO at Mediablaze
Dan McLaren

DAN MCLAREN

Client Director at Samba Digital
Rupert Mackenzie Hill

RUPERT MACKENZIE HILL

CEO at Kiss Gyms

NEHA TANNA

Chief Operating Officer at Ataraxia
Sharon Wright

SHARON WRIGHT

Owner at Nurture Consultants

ZARIR VAKIL

Founder at Work Source Limited

ADAM WALKER

Owner at Oaks

GUILHERME GUIMARAES

Founding Partner at Ativa Esporte

ROGER BARR

Chief Digital Officer at iCrossing UK
Ida Bjerga

IDA BJERGA

Managing Director at Noise Studio

DAVE KEARNEY

Founder & CEO at Champion's Mind

MICHAEL CLARKSON

Global Partnerships at Catapult

BHAVIN GARARA

Founder & CEO at PerDoc

JENNY COOPER

Sports Manager at Port of London Authority

NATALIA KARBASOVA

Founder & CEO at FitTech Company
Michael Collier

MICHAEL COLLIER

Director of Human Performance at Mclaren Racing