Key partners to continue support for the Sport Tech Hub 

Tech entrepreneurs will have access to some of the very best of London’s legal and academic specialists after Fieldfisher and Loughborough University London confirmed their continue support for the Sport Tech Hub.  

The two partners have been an integral part of the Sport Tech Hub journey since 2017, adding significant value to the innovation programme and wider Sport Tech Hub.  

Both Fieldfisher and Loughborough University London will share their expertise and guidance to ventures through bespoke workshop delivery and 1-2-1 mentoring. 

With the partners support, start-ups on the Sport Tech Hub programme will be exposed to new ideas, network and investment in addition to advice on legal and academia.   

Sport Tech Hub was founded in 2017 born out of a vision to bring the power of tech innovation closer to national efforts to increase participation levels in physical activity and sport.  

For founders directly, Sport Tech Hub’s core purpose is to make it as easy as possible for founders to launch, grow and scale ventures that play a major role in solving the world’s physical activity crisis.  

Since launch we have seen 31 ventures come through the programme, brokered 42 pilots between the public and private sector and provided over 3600 hours of support to ventures who now enjoy the benefits of being part of our innovation alumni.  

We have recently opened expressions for interest for our next cohort and are looking forward to working with a range of new ventures who share our goal and will grow with support from Fieldfisher and Loughborough University London.    

Patrick Colbeck, Programme Manager of the Sport Tech Hub commented It’s a pleasure to have two leading global organisations by our side as Sport Tech Hub continues to grow and flourish. As we enter our new chapter of the Sport Tech Hub, we look forward to working with both Loughborough University London and Fieldfisher to accelerate the growth of technology that gets people more active.  

Tim Bird, Partner at Fieldfisher said Fieldfisher is known for its innovative lawyers and clients and sports technology is seeing the coalescence of some of the most exciting technological developments at the moment from AI to VR and we want to position ourselves at the heart of that space. We are delighted to be offering both mentoring and legal support to the Sport Tech Hub businesses in their ambition to develop sport technology solutions which benefit the health of the nation – now more than ever we need strong, creative ways of getting the nation moving in a safe environment.” 

Ben Cole, Head of Strategic Projects at Loughborough University London said “Loughborough University’s history and heritage in the world of sport is second to none. Our campus in London was founded on the principles of entrepreneurship and innovation. Our work through our Institute for Sport Business with London Sport and the Sport Tech Hub brings together these areas allowing us to support innovations that deliver real societal value.” 

For more information on the Sport Tech Hub please visit the website.

Jennie Rivett

Partnership Manager
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