Interview with Joshua Uwadiae – Building a business as a Black founder

We sat down with Joshua Uwadiae, CEO and Founder of WeGym, to hear about his journey of navigating his company through a pandemic, and his advice for other black founders.

Tell us about your business?

WeGym is the best place to find a personal trainer within London! 

We make the best trainers bookable online and they’ll train you at home, the local park or virtually! We are the largest mobile personal training provider in the country and have a client doing one of our signature sessions every hour and counting. It’s an exciting time to be in a space where people desperately need our services! 

What inspired you to create WeGym?

I was inspired to create WeGym through my own personal fitness transformation. About six years ago my weight was spiralling out of control, and I was really struggling with losing the weight after many failed new years resolution attempts.

I ended up asking a friend for help and we started going to the gym together three times a week and it was exactly what I needed. This gave birth to the inspiration of connecting people together to work out and was the nugget of inspiration that has led to thousands of Londoners using our personalised coaching service.

WeGym has seen amazing growth since being part of the Sport Tech Hub accelerator programme. What has been your proudest moment to date as a founder?    

My proudest moment to date has to be navigating through the pandemic. We had to pivot the business, I had to make hard decisions and let go of some of our team members and we had to fight like to hell to keep the lights on. It was traumatic, exciting and one hell of a ride!

“Keep pushing and don’t be afraid to show up in rooms where you’re the only black person or nobody understands your culture, keep moving the needle for your business.”

Joshua Uwadiae, CEO & Founder WeGym

What do you think the sports and tech sector can do to help founders from diverse backgrounds more?

I think there needs to be more focus on the systematic disadvantages most diverse and black founders face. Whether it’s visibility, or relatability to the investors people are commonly raising funding from. 

I personally have self-funded and managed to build our brand through years of hard work, but I understand many founders are raising capital and need more cheques and less mentoring.

I think acknowledging the hurdles and creating unique pathways is the answer.

What advice do you have for other underrepresented founders for overcoming challenges they may face in their entrepreneurial journey? 

Keep pushing and don’t be afraid to show up in rooms where you’re the only black person or nobody understands your culture, keep moving the needle for your business. 

Accessible and affordable personal training is vital in helping Londoners build long-lasting physical activity habits –  what role did WeGym play throughout the pandemic in keeping Londoners active?

I was really able to see how much value we create for our clients during the pandemic as we started running daily mindfulness and fitness classes for our clients – we were able to inspire and encourage them through what for many was an extremely difficult time. 

I was proud to see the team step up!

WeGym have offered a discount for anyone looking to get fit with their accessible personal training  programme, just quote #SportTechHub during a consultation with their team.

To find out more about WeGym, or any other start-up in our community, get in touch with the Sport Tech Hub team here.

Aimee Palmer

Commincations Officer
Follow Sport Tech Hub
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