International Women’s Day Interview with Abby Seneor

To celebrate International Women’s day, we are interviewing five female entrepreneurs within our community to explore their journey as founders.

This interview is with Abby Seneor, Chief Technical Officer and Co-Founder of sport and health startup Optimi Health.

Although very different projects and backgrounds, all these women share one common objective – they aim to improve people’s health and wellbeing through technology.

Stay up to date with the interview series by keeping an eye on our News Page.

Optimi Health - Abby Seneor

Could you please start by sharing a brief description of your business?

Optimi is an exercise and sports medicine platform, making it possible to access top clinicians and exercise professionals either 1:1 or via expertly designed self management programmes. 

Our platform is supported by vibrant community groups and behavioural science to guide users from treatment to prevention.

What inspired you to create Optimi Health?

All three Optimi founders have knee problems. For many years I’ve suffered from chronic knee pain following a knee reconstruction and as a triathlete, this pain prevented me doing what I really love. 

I found it really hard to access top level clinicians to guide me through my rehab journey and realised this was an issue many people experience, including my co-founders. So we started Optimi to solve this.

Our mission is to enable people to get back to doing what they love; we take someone from the point of injury and get them active again and our goal is to keep them active for longer

What has been your proudest moment or best success as a founder?

No doubt – the team and the spectacular advisory board around us. 

I strongly believe that everything in life is about people and connections. Your team is like a second family, and it is these people you take on a long journey with you.

In my view, this is the most important thing in any business – having a team that will always have each other’s back. It’s very rare to find, and I’m very proud of having this at Optimi.

Where would you like to see your product in 5 years’ time?

We want to be the leading exercise and physical therapy platform, providing access to the best levels of care and uniting the fragmented physio and sports medicine markets. I’m also personally really looking forward to the launch of our very own exercise science and advanced tech lab!

What do you think the sector you are trying to support and the investment community can do to help women more?

Make it easier for start ups to collaborate with research institutions to ensure the latest learnings are translated into real world products.

If you could go back to any point in your entrepreneurial journey, what is the one thing you would tell yourself to do again and one thing that you would tweak?

In general in life, I believe in looking forward. There are no mistakes in life, just lessons. So, I wouldn’t tweak anything because then that would be like missing an important class.

What I’d tell myself to do again is – never settle on anything that’s only good enough because you haven’t found the excellence that you’re looking for. And the advice I’d give to my younger self is choose the people you work with wisely.

What advice do you have for other women looking to create their own start-up?

Optimi is really my passion, I do what I love with people I love. And most importantly – I know I will help billions of individuals.

But it took me a long time to get to this point, so my advice is – find your element, find your passion in life and never settle for anything else. 

When people are in their element, they connect with something fundamental to their sense of identity, purpose, and well-being. And being in your element is not only about aptitude, it’s about passion: it is about loving what you do, tapping into your natural energy and your most authentic self. 

If you have passion, don’t settle for anything else. I’m telling you, it does exist. If you’re lucky you might have found it already, but most likely, it will take a lot of trial and error, or better to say – life experience. But when you find it, you’ll feel like everything you’ve been through was to get you ready for this.

Further resources

Optimi was recently accepted to be part of Sport Tech Hub’s innovation programme, where we will be looking to overcome major barriers for people with joint-pain conditions.
This is the 3rd interview in a series of five celebrating International Women’s Day. Read more on episode one with Jana Dowling, episode two with Melinda Nicci or further more by visiting our news section.
Sport Tech Hub is a UK based innovation initiative powered by London Sport that supports sport startups and fitness startups that tackle physical inactivity.
For more on Optimi and other products in our community, please visit here.
If you would like to connect with any of the products in our community, please reach out to the Sport Tech Hub team here.

Holly Smith

Project Support Intern
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