Empowering female founders in sports tech on International Women’s Day, and beyond

Last week, Sport Tech Hub, together with our partner Decathlon, hosted a Speed Networking event for female founders in our community to mark International Women’s Day.

Events such as International Women’s Day raise awareness that the sports tech sector can do more to support female founders.

The tech industry as a whole has significant gender gaps in leadership roles, with figures by PwC from 2021 disclosing that less than half (31%) of UK tech jobs are held by women, and only 5% of women hold leadership roles in the tech industry.  The gender gap in the sports tech sector is no different, with the representation of women in the sports technology sector remaining idle in comparison to the presence of men in leadership roles in this industry.

Supporting our community

Here at Sport Tech Hub, alongside Decathlon and Loughborough University London, we are committed to supporting the development and growth of female founders in sports tech, on International Women’s Day, and beyond. We hosted this event to connect founders to industry experts in areas such as branding and marketing communications, sports innovation, customer experience, the sport and physical activity industry, and more.

On the day, we had female founders from start-ups ranging from reward scheme fitness apps, digital corporate wellness apps, to AI powered performance tracking platforms, among many others.

Commenting on the event, Delphine Mazillier, CSR Leader at Decathlon UK said: 

“This networking event between Decathlon UK teammates and female leaders in sports tech brings energy and ideas.  

It was a quick start to get to know each other and challenge each other. Indeed, mentoring is about sharing and challenging. A nice way to be benevolent and demanding.

 I was very energized and inspired by being a part of this International Women’s Day event.”

Delphine Headshot

Rachel Flower, CEO at Active Orbit said:

“I really enjoyed the International Women’s Day event and it was fantastic to have such a breadth of useful and inspiring conversations with different individuals in a short space of time.

 I came away with some excellent targeted feedback, practical follow-up actions and a renewed sense of optimism in the power of collaborative working.”

Joanne Sperryn, Co-Founder at Turbo Gaming said:

“A privileged opportunity to pick some of the top brains in the sports industry, receiving tips that’ll save me many a sleepless night!

Overall, an amazing event.”

Aimee Palmer

Communications Officer
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