International Women’s Day – Female Founder Spotlight

In celebration of International Women’s Day, this year’s theme, #BreakTheBias has greater significance in the sports technology sector, as female-founded start-ups make headway in a male-dominated industry.

Here at Sport Tech Hub, we’re proud to highlight the women-founded start-ups that #BreakTheBias by levelling the gender gap in sports tech.

HubFiiiT by Shireen Walker

Motivated by her passion for helping people get on-track to reaching their wellness goals, HubFiiiT by Shireen Walker provides employers with a digital health, wellness and fitness solution for employees working from home or the office, allowing your team to have the tools to achieve success.

As a female founder, what is it like to navigate a male-dominated industry?

The industry has changed from when I first started as a trainer, you are now seeing more women enter and explore the different avenues sports and leisure has to offer. We are also seeing a rise in female founders delivering great products and services, and as a female founder of a wellness company, I come across many hurdles that are challenging, more now than I did when I was working my day job as a Club Manager. 

What advice would you give to girls and women interested in the sports tech industry?

The best advice I could give is to learn as much as possible about the area you want to focus on, live it and breathe it. Also, don’t be afraid to ask for help or advice from the best in the industry, if you have a weakness, don’t be scared of it, embrace it and face it. 

Go Jauntly by Hana Sutch

Sharing her passion for walking and nature, Go Jauntly by Hana Sutch provides users with a mental wellbeing boost by showcasing walking trails and photo guides to help you navigate picturesque sites.

As a female founder, what is it like to navigate a male-dominated industry?

In a word, annoying. BUT, it’s possible to (mostly) ignore the annoyingness and just crack on and do your thing. If you’re proactive, kind, dedicated and unrelenting in your passion, you can navigate all that. Find your kin, listen to your cheerleaders, ignore the haters, and keep going. You have to be as resilient as possible and remember to rest when your body tells you to.

What advice would you give to girls and women interested in the sports and tech
industry?

If you’re fresh out of school or college, look for junior roles or internships at companies that pique your interest and use it as an opportunity to learn as much as you can. Competition is high, but still there is a lack of proactiveness. Being proactive is a good way to stand out. If you don’t hear back, follow-up on email again, and hustle.

RED January by Hannah Beecham

Looking to help individuals to beat the winter blues after witnessing the transformative effect that regular movement had on her mum’s mental health, RED January by Hannah Beecham is a nationwide movement, empowering individuals across the UK to move every day in January to support their own mental health and raise funds to help others.

As a female founder, what is it like to navigate a male-dominated industry?

Yes, there’s definitely been occasions where I’m certain a male would have been treated differently. Sharing these experiences with the community of like-minded people I’ve met along RED’s journey has certainly helped me navigate these moments. Thankful also to the people that have helped pave the way and continue to challenge the status quo. I’ll be thanking them all individually on International Women’s Day.

What advice would you give to girls and women interested in the sports and tech industry?

Create a supportive community around you and your work by seeking out opportunities to meet other like-minded people in the sector.

To be able to share your experiences and to know that we’re each rooting for one another can be incredibly empowering. 

To find out more about any of the start-ups in our Sport Tech Hub community, get in touch with the team here.

Teshani Nanayakkara

Content Writer
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