Hackney Council

Sport Tech Hub partnered with the London Borough of Hackney, one of London’s 33 Local to run a series of events coined “Embracing the Future” to explore the opportunity for digital technology and sport. 

Using existing knowledge of Hackney’s priorities and strengths, and working with the Local Authority to identify focus areas, Sport Tech Hub worked through its own startup network to curate a programme of startups focused on challenging inactivity and enhancing community outcomes through sport and tech innovation.  

London Borough of Hackney came to Sport Tech Hub seeking new ways to enhance the connection between tech startups and community groups through physical activity innovation.

Through the event series, over 200 community organisations experienced demonstrations from over 25 startups with products cutting across: 

  1. Health – Prevention, Social Prescribing and Managing Remote Health
  2. Making it easier to increasing participation 
  3. Gamification of physical activity 
  4. Enhancing operation of clubs, venues and session management


The event series led to live market-validation for new SportTech initiatives, leading to live connections for pilot project between local stakeholders, organisations and charities and startups 

Through the event series, Hackney’s Leisure and Physical Activity Team was able to enhance the Local Authority’s connections to SportTech innovation 

Partnerships between organisations and startups created at the event have continued to be in play. 

communtiy organisations attended
startups pitched to community organisations