Force for Good joins Sport Tech Hub

Force for Good become the latest venture to join Sport Tech Hub. Force for Good launches next month to connect individuals, charities and corporates on one platform to drive change and make a bigger impact globally.

At a time when needed most, Force for Good, the world’s first social impact network, today announces its official launch partnership with Sport Tech Hub by London Sport. London Sport exists to make London the most active city in the world, and Force for Good supports them on this mission, combining this with raising much needed funds for charity. 

With hundreds of charity partners already enrolled pre-launch, including UNWomen UK, The Rainforest Trust and RE:ACT Disaster Response, Force for Good will change the way people give to charity. Whether it’s running, walking, swimming or cycling, for COVID-19, Mental Health, LGBTQIA+ or more, there’s something on the platform for everyone to take part in. 



Challenges and particularly sporting challenges are central to successful fundraising, so London Sport is the perfect partner for Force for Good. I’m personally passionate about the power sport has to drive change and make a positive impact in the world, and this partnership will help us support many more people turn their physical activity into giving back and driving change.”

Lucy Bennett-Baggs, Founder and CEO Force for Good


About Force for Good

Force for Good exists to create a world where everyone can come together to make a difference. Force for Good is the first app creating a global community of individuals, companies and charities coming together to drive change. 

Their primary mission is to help charities move away from transactional one-off giving, to sticky communities that are continually passionate about making a difference. Through interactive features, such as Virtual Challenges, Impact Circles, Charity Campaigns and more, Force for Good is connecting individuals to a network of like-minded people and giving them opportunities to drive change and connecting charities to new audiences to further drive fundraising.

Accelerating communities of like-minded change makers in London and beyond.

Sport Tech Hub will help launch and grow Force for Good in London and beyond. The accelerator programme will provide Force for Good with a greater knowledge and understanding of the physical activity and sport sector in London, as well as supporting Force for Good to build a UK team of experts in the physical activity sector. 

Not only are Force for Good taking part in the Sport Tech Hub Innovation programme, but they will also be working with the London Sport Consultancy Hub supported by Propel Teams. The consultancy work will be looking at business development, audience building, value proposition, promotion, and brand awareness. Force for Good will have the benefit of 2 days per week of London Sport staff time over the period of 3 months.


“We are excited to welcome Force for Good to our Sport Tech Hub community and the wider London Sport network this month. Through commissioning our bespoke consultancy services, Force for Good will benefit from London Sport  and our associate partner Propel Teams, pool of experts across the sport and physical activity space, immersing the venture into new sectors and organisations to help grow”. 

Jennie Rivett, Business Development and Partnerships Manager, London Sport.

Sport Tech Hub is here to support private and public sector organisations to create mutually beneficial partnerships with tech ventures which can lead to people being more active.

To find out more about Force for Good, or any of the start-ups listed on our Start-up and SME database, get in touch with the Sport Tech Hub team here.

For more information on our Business Consultancy Hub, get in touch with Jennie here.

Aimee Palmer

Community Officer
Follow Sport Tech Hub
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