FitSwarm are keeping frontline workers active with virtual wellbeing platform

FitSwarm are looking to put the wellbeing of key workers at the top of the business agenda. The platform delivers virtual fitness and wellbeing sessions that have been proven to improve mental health of a population by inclusively supporting everyone to be their individual best, whatever that level is.

About FitSwarm

FitSwarm have seen incredible growth since taking part in the first cohort of the Sport Tech Hub accelerator programme. They launched off the back of “noticing friends under increased pressure with work and home life, neither being able to find the time for wellbeing, nor finding an environment where they wouldn’t be judged” said CEO Tony Beim.

FitSwarm emphasise having relatable, approachable trainers who provide guidance, support, and encouragement to people at all levels and needs.

Supporting Frontline workers to stay active

FitSwarm, have worked with many organisations to help support their employees with tangible health and wellbeing benefits, including Buckinghamshire Council, Harlequins Foundation and East London NHS trust. Alongside this, they work with Age UK to provide virtual classes for their over 65+ participants. They also provide a fitness and wellbeing platform for two Sexual Assault + Abuse Services to offer classes for their service users in a private and welcoming space.

As well as this, FitSwarm launched a partnership with the Royal Air Force to support serving medical personnel through bespoke fitness class through their digital platform.

The RAF recognised the need to help support RAF nurses and doctors following a tough 18 months as they worked on the frontline throughout the pandemic. The classes offer an opportunity for all RAF medical staff to de-stress and look after their wellbeing.

The CEO at the Royal Air Force Central Fund, Ross Perrian spoke about the trial with their medical staff saying “we have had incredibly positive feedback from people who were able to work out with friends and connect with their trainer live or later on-demand. FitSwarm is a welcome tool to help us reach and support more personnel.”

Exercise and wellbeing for the time poor

According to research by London Sport, over 310k Londoners classify as ‘Time Poor Integrators’, of which 90% claim they struggle to fit in proper exercise alongside a busy work life and family. Research has found that home-based health and fitness workout are the most proactive step for this demographic of inactive Londoners to remain active. Digital services such as FitSwarm are creating supportive work environments and putting the health and wellbeing of staff first.

To hear more about FitSwarm, or any other organisation in our Start-Up and SME database, get in touch with the Sport Tech Hub team here, or contact

Aimee Palmer

Community Officer
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