Sport Tech Hub welcomes new cohort of innovation-leading start-ups

  • Sport Tech Hub announces third cohort of start-ups to support ambitions to make London the most active city in the world
  • Latest data shows one in three adults in London are still failing to get enough exercise to benefit their health
  • Start-ups accepted onto programme use technology to motivate, gamify and inspire physical activity across different groups of Londoners


Sport Tech Hub, the London Sport-backed start-up incubator, is delighted to welcome ten new start-ups this month to join the programme’s third cohort. The ten successful start-ups will follow in the footsteps of two previous cohorts as they join a programme which acts as a launchpad for early-stage businesses seeking to address the global inactivity crisis.

Among the businesses accepted onto the new cohort is a platform that tracks mental fitness, an app that provides a digital infrastructure for youth sport, and a programme that combines waterproof tablet devises and Artificial Intelligence to deliver exercise programmes in pools and leisure facilities.

This year’s cohort was selected from almost 100 applicants from nine countries around the world, and includes a combination of experienced founders and business executives, alongside groups embarking on their first innovation programme.

The ten start-ups will undertake a 24-week immersive programme, which provides strategic guidance, expert mentoring and the opportunity to access and engage with London Sport’s network of community physical activity and sport stakeholders.

Announcing the new Sport Tech Hub cohort, Alex Zurita, London Sport Specialist Advisor – Technology for Participation, said:

“Too often in the past, technology has been used as a scapegoat for inactivity, whereas we frequently see the clear potential that great technology innovation has for supporting people to live more active lives.

 “These ten start-ups offer another glimpse of the future for physical activity and sport here in London, and around the world; a future where, instead of running from technology, we embrace it for its ability to meet the needs of a modern consumer lifestyle.”

The programme will once again be supported by a range of global partners, including PwC, legal experts Fieldfisher and leading academic institute Loughborough University London.

Find our more about the Sport Tech Hub and its latest cohort in this video.


Arkeo is a mental fitness tracking software, designed to empower users to take control of their mental wellbeing and highlight when individuals are displaying low mental fitness behaviours and symptoms, The app tracks factors such as work hours, exercise, food, mood, sleep, alcohol, caffeine & nicotine intake. More info.

Good Boost

Good Boost creates technology to deliver individually tailored aquatic rehabilitation for musculoskeletal conditions in partnership with local pools. Powered by artificial intelligence, the Good Boost software is delivered on waterproof tablet computers to allow participants to progress in their exercises at their own pace. This supports the self-management of musculoskeletal conditions through treatment and prevention in a low-impact and low-pain environment. Pool staff and volunteers are trained and provided with our validated and registered medical technology. More info.


Moki is the first physical activity tracker designed for schools. The band is tough, affordable and comfortable, powered by a regular watch battery that lasts up to 6 months. The app is simple and intuitive allowing schools easy access to individual, class and whole school reports. More info.

Money Mile

Money Mile is a motivational app that encourages people to do more exercise. Each week users have the motivates people to run/walk a mile each week and have the chance to win money for themselves and the charity of their choice by walking more.

Pace To Race

Pace to Race is the world’s first virtual pacer app. The software provides users with training plans and real-time audio and tactile feedback to enable users to achieve their running goals. More info.

RED January

RED January is a community initiative designed to encourage people to use exercise as a way of combating mental health conditions. The goal is to motivate “REDers” to take part in physical activity every day in January. To date, the RED community has raised almost £1.7million, for charity. More info.


SetPlay App is an app designed to make the process of organising football easier. The apps brings together tournament organisers, players and venues to simplify how football tournaments are organised, whilst ensuring that venues are maximising the use of their pitches/courts.  More info.


TAGPAY has the power to connect all stakeholders in youth sport. It improves player safeguarding, builds club connectivity and extends community engagement. Clubs gain transparency, visibility and efficiency; parents receive insight into their child’s activity; and sports participants are rewarded for being active. More info.


TeamSportz is an Artificial Intelligence based tracking technology built for grassroots sports. The app has been designed to help teams and players gain insight into their performance. More info.


Tona is a workout app that motivates users to exercise. The app enables users to record workouts, track progress and compete against the world. Tona currently has a workout library that contains over 2000+ exercises. More info.

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