Tech has valuable role in supporting women’s health, but it cannot replace the conversations needed in the sport sector, says Baz Moffat, Co-Founder of The Well HQ

Speaking on our new podcast, Talking Sport & Tech, Baz Moffat, Co-Founder of The Well HQ, says the sport sector can’t rely on quick fixes, or ‘tick the box’ webinars to truly support women’s health in sport.

“The conversation is the golden bit, that’s where you get to understand your athlete and the women you’re working with, I think tech can help have those conversations, but it cannot replace them”.

Baz highlights that technology products supporting women’s health, like menstrual cycle trackers and wellbeing apps can support women in sport to become educated about their bodies.

However the sport and physical activity sector cannot use them as a replacement for the conversations needed to help women feel supported, and encouraged to unlock their full potential in sport.

“Women have been put into male systems. So the system needs to fundamentally change, and that’s a much bigger job that bringing us in for a one hour webinar”

The big challenge

Baz has found “the big challenge” on educating and supporting women’s health is getting buy-in from the sector at a high-level.

“Women have been put into male systems. So the system needs to fundamentally change, and that’s a much bigger job that bringing us in for a one hour webinar”

“We can have these brilliant conversations lower down the tree, but the higher up it gets they go:

 ‘Oh no, we’re alright, do we need to spend this much money? Why are we doing this now? We already have women playing our sport!’”

Breaking down barriers

Making a comparison to the breaking down of the taboo around mental health over the past few years, Baz says:

“People would think twice about mentioning their depression or anxiety or mental health issues at work five years ago, but now it’s really normal. But that’s taken time, hasn’t it? And (now), women’s health is where mental health was (then)”

Baz and the team at The Well HQ are doing incredible work breaking down the barriers to conversations around female health in sport and physical activity. 

“We know what we are doing is the right thing, and we know we’re a couple of years ahead of the curve”.

A holistic offer for women in sport

Speaking on her work with England Netball, Baz praises the National Governing Body, as they have entered a partnership with The Well HQ to create a “holistic offer”, working together over two years to reduce barriers for females and create an inclusive culture in Netball for women and girls.

You can listen to Baz’s episode of Talking Sport & Tech on Acast, Amazon Music, Apple and Spotify now.

The next episode features Hana Sutch, Co-Founder and CEO of Go Jauntly. Subscribe on your favourite podcast platform to keep up to date each with Talking Sport & Tech.

Aimee Palmer

Communications Officer
Follow Sport Tech Hub
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